Apple’s App Store Not As Profitable As Expected
An article was recently published that estimates Apple’s current profit from the over 1 billion applications that have been downloaded from it’s iPhone OS App Store is approximately $20-45 million. This is much lower than the estimated $1.2 billion in App sales for 2009 that some analysts have projected. With an estimated ratio for paid to free apps as anywhere from 1:15 or as high as 1:45, and the weighted average app price of less than $2, it doesn’t look like the App Store is the golden egg for many developers. In fact, with about 60,000 registered iPhone developers, the average income for them is roughly $3,000. With many of the applications taking many people multiple months to work on them, this is definately not as profitable as some had hoped. Although this is just the average of an estimated number, but it shows that user’s aren’t willing to spend all that much money on software after their initial hardware purchase.